Creative Branding
Branding Services at Matchbox Marketing
Creating a cohesive brand is fundamental in building your business! Creative branding with Matchbox Marketing blends strategic marketing and brand design to create a cohesive brand identity that resonates with your message and your target audience. We will help you communicate your unique value.
Our creative branding services are curated to create memorable and impactful brand experiences across all your platforms.
Our creative branding offerings include:
Logo Design + Visual Identity
Brand Guidelines Development
Brand Collateral Design
Brand Strategy Development
Brand Design Services
Logo Design + Visual Identity
Logo Design
Creation of a distinctive and versatile logo that represents your brand identity effectively.
Logo Variations – different versions of the logo (e.g., color variations, horizontal and vertical layouts) for various use cases.
Visual Identity Design
Development of a cohesive color scheme that reflects your brand’s personality and resonates with your target audience.
Development of appropriate fonts and typography styles for consistent and readable brand communication.
Creation of supporting graphic elements (e.g., patterns, icons) that complement the brand identity.
Brand Guidelines
We’ll create a comprehensive reference document that outlines how your brand’s visual identity should be applied to maintain coherence and integrity. Including:
Logo Usage Guidelines
Color Palettes
Typography Guidelines
Font Usage
Graphic Elements
Patterns and Textures
Icons and Illustrations
Brand Imagery Guidelines
Photography Style
Image Usage
Brand Voice and Tone
Brand Personality
Messaging Guidelines
Brand Collateral Design
We’ll create various marketing materials and assets that reinforce your brand’s identity across mediums including:
Business Card Design
Letterhead and Stationery Design
Presentation Templates
Brochure and Flyer Design
Marketing Collateral
Digital Collateral
Merchandise Design
Brand Strategy Development
Your brand identity is just as important as the services and products you sell!
Working with a brand strategy expert at Matchbox Marketing can help you develop your brand identity, build brand guidelines, and create on-brand content. Our brand strategy development pack includes:
Brand Discovery + Analysis
Market Research
We will conduct a market analysis to understand your industry trends, the competitive landscape you’re in, and your brand’s audience preferences.
Brand Audit
Together we will assess your current brand identity, perception, and market positioning through stakeholder interviews and brand assessments.
Brand Identity Development
Brand Purpose and Values
We can help you define your brand’s core purpose, values, and mission to guide your brand strategy.
Brand Positioning
We’ll establish a unique value proposition and positioning statement that sets your brand apart from your competitors.
Target Audience Definition
Customer Segmentation
We will help you identify and profile your ideal audiences based on demographics, psychographics, and behaviors.
Persona Development
Once we have a good idea of WHO your client is, we can create detailed personas to understand the needs, motivations, and pain points of your ideal customers.
Brand Messaging + Voice
Brand Messaging Architecture
We will help you craft key brand messages, taglines, and value propositions that resonate with your ideal audience.
Tone of Voice
Next, we will help you to define your brand’s communication style and tone (e.g., formal, friendly, authoritative, sarcastic).
Visual Identity Guidelines
Logo Design
We’ll create or refine your brand logo to visually represent your brand’s identity and values.
Color Palette and Typography
You’ll also receive a cohesive visual identity with defined color schemes, typography styles, and graphic elements.
Brand Guidelines Documentation
Brand Strategy Document
You’ll receive a summarized document of your brand strategy, including brand purpose, positioning, target audience, and key messages.
Visual Identity Guidelines
You’ll also receive guidelines for logo usage, color palette, typography, and imagery to ensure consistency in brand representation.
Do I need Creative Branding?
You might be wondering if you need to brand your business. If you’re a small business owner, you already have a lot going on – and maybe branding is the last thing on your mind. Between clients, vendors, product design, and performing services, you don’t have time to spend creating a cohesive brand identity.
Working with a creative branding firm like Matchbox Marketing can help your business in building recognition, and establishing credibility in your industry and with your clients.
As your business grows, it’s essential that you present a polished brand identity – whatever that might look like for you. We can help you discover, create, and document your creative branding so you can keep doing what you love without the added work of establishing your brand identity.