User Experience

User Experience Services at Matchbox Marketing

User Experience (UX) Design is crucial to the success of a website. It creates connection, enables efficient browsing, and increases engagement and overall conversion. With proper UX design, you can help your clients navigate your website with ease.

At Matchbox Marketing, we offer our clients a competitive advantage by designing their websites with a user-centric approach. We put your clients first – so that they enjoy their online experience, connect with your brand, and ultimately convert into customers and sales.

Our UX design offerings include:

UX Website Audit

UX Website Design (or Redesign)

UX Consulting

User Experience Website Audit

If you’re curious how your website is currently performing, and how your visitors are interacting with your website, a UX website audit is a great first step towards applying UX best practices.

With a UX website audit, we will perform a comprehensive evaluation of your website’s user experience to identify strengths, weaknesses, and opportunities for improvement.

This process involves examining various aspects of your website from a user-centric perspective to ensure it meets usability, accessibility, and engagement standards.

Because all websites are different, and your specific marketing goals are unique to your brand, the pricing of a UX audit may vary. Please schedule a free consultation to discuss your website and see if a User Experience audit might be right for your marketing goals.

User Experience Website Design

If you’re interested in partnering with Matchbox Marketing for your website build (or rebuild), all of our sites are built from a user-centric design approach.

We put your clients first in our design process. During our first design meeting we will discuss your:

Business and Brand Objectives
Client Background Information
Business Goals
Accessibility Standards
Information Architecture
Visual Design
Content Quality

Don’t worry if you don’t have all the answers, that’s what we are here for. Our UX design also includes user research and analysis – we can help you gather insights into your ideal clients’ behaviors, needs, and pain points.

User Experience Consulting

If you’re seeking out UX design consulting, you’re probably looking for expert guidance and support in improving the user experience of your online products, services, or digital platforms.

UX design consulting at Matchbox Marketing encompasses a range of services tailored to address specific user experience challenges and objectives.

Working with a Matchbox Marketing UX design consultant looks something like this:

Discovery + Assessment Call

We’ll participate in an initial consultation to better understand your business goals, target audience, and existing challenges.

We will then provide a UX Audit and Analysis to evaluate your current user experience through heuristic evaluations, user research, and usability testing.

User Research + Persona Development

Once we have established your goals and current state of your website, we will perform user research and persona development.  Conducting qualitative and quantitative research will help us to understand your clients’ behaviors, needs, and pain points.

We will then create user personas to represent different user segments and inform design decisions.

Information Architecture + Wireframing

When we understand your audience on a personal level, we can begin structuring and organizing your website in a way that is most beneficial to your website visitors. By developing prototypes demonstrating user flows and functionality, we can ensure that your website meets the needs and pain points of your visitors.

Visual Design + Branding

We will then collaborate on your branding to apply visual design elements (e.g., color schemes, typography, imagery) that align with your brand identity and enhance usability.

If requested, Matchbox can also create design systems and component libraries for consistency across your platforms and marketing materials.

Usability Testing + Evaluation

Next, we conduct usability tests with representative users to identify additional pain points and gather feedback on design iterations.

This step will support us in analyzing usability findings and recommending improvements based on user insights.

Accessibility Compliance

An important feature that your website must meet is accessibility compliance. We will ensure your website design meets accessibility standards (e.g., WCAG guidelines) to accommodate users with disabilities.

Collaboration + Stakeholder Engagement

If requested, we can collaborate closely with your business stakeholders, including product managers, developers, and marketers, to align your website’s UX strategies with business objectives.

Training + Knowledge Transfer

If appropriate, we will provide training sessions or workshops to empower your internal teams with UX principles and best practices.

Project Management + Support

You’ll work with a dedicated project manager to oversee the implementation of your personalized UX design solutions and provide ongoing support to ensure successful implementation.

You will also receive strategic recommendations for long-term UX improvement and innovation.


Finally, you’ll receive customized comprehensive reports, design assets, and documentation (e.g., style guides, design specifications) to support implementation and future iterations.

What is UX Design?

User Experience (UX) web design refers to the process of enhancing the experience of website visitors. The point of UX design is to improve the usability, accessibility, and pleasure provided in the interaction between a visitor and the website experience.

The goal of UX in web design is to create meaningful and relevant experiences that meet the specific needs and expectations of website visitors. Essentially, UX design helps people find what they are looking for, connect with the services or products they are most interested in, and increase engagement and conversion on business and brand websites.

UX design involves understanding the visitors’ behaviors, motivations, and goals through various research techniques, and then applying these insights to design intuitive and efficient website experiences.