A professional web designer specializes in creating websites’ visual and interactive elements. They work closely with clients (or stakeholders) to understand their goals and translate them into effective design solutions.

Web designers must possess diverse skills, including technical proficiency, creativity, and an understanding of user psychology.

Graphic Design

Web designers use graphic design principles to create visually appealing layouts, choosing colors, typography, and imagery that align with the website’s brand or message. A good web designer has an intricate eye for detail.

UI/UX Design

A web designer is responsible for designing a website’s user interface (UI) elements, such as buttons, menus, and forms, and optimizing the user experience (UX) to ensure ease of navigation and interaction.

A good web designer will often ask questions to better understand your ideal audience and shape your website into a more enjoyable experience for those you aim to reach.

Coding Skills

While not always required, many web designers have coding skills in HTML, CSS, and sometimes JavaScript. This allows them to create responsive designs and collaborate effectively with developers.

Without a basic understanding of these important coding skills, a designer may be unable to create your website effectively.

Communication and Collaboration

Web designers often work closely with clients, stakeholders, and other team members, such as developers and content creators, to ensure the website design aligns with the project goals and requirements.

Successful web designers either possess project management skills or collaborate closely with a project manager.

Keeping Up with Trends

The field of web design is constantly evolving, with new technologies and design trends emerging regularly. Web designers must stay updated on industry trends and best practices to deliver modern and effective designs.

This means it might be important for you to work with a web designer who specializes in your industry. Not all industries require such specialization, but it should be taken into account when interviewing or researching the right web designer.

Problem-Solving

Designing a website involves overcoming various challenges, from accommodating different screen sizes to optimizing load times. To create successful designs, web designers must be adept at identifying and solving these problems.

Web designers likely lack the skills to overcome every development obstacle, which is why many collaborate with web developers to ensure all issues are resolved. 

The best web designers are willing to find solutions when needed, whether that means learning a new skill or bringing in additional resources.